1. Cena ma fundamentalne znaczenie przy sprzedaży Musi być rynkowa, czyli taka jaka jest możliwa do osiągnięcia na rynku, innymi słowy jest to cena jaką jest w stanie zapłacić za daną nieruchomość racjonalnie zachowujący się nabywca. Pomocne w ustaleniu poziomu ceny wyjściowej będą ceny transakcyjne, które osiągnęły nieruchomości podobne do sprzedawanej, w Twojej okolicy. Informacji możesz szukać w necie – internetowe wyceny, u rzeczoznawcy majątkowego lub rejestrach cen nieruchomości prowadzonych przez urzędy miast. Ceny z portali nieruchomościowych są cenami ofertowymi, często są to ceny „życzeniowe” sprzedawców. Nie powinny być przyjmowane za pewnik przy ustalaniu naszej ceny wyjściowej.
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